From Scroll to Sale: Building a Reddit‑to‑Stripe Funnel for SaaS

A single r/SaaS case study post clocked $1,832 in paid sign‑ups within 48 hours. No ads, no cold email—just a clean Reddit funnel → landing page → Stripe flow. In this guide we'll reverse‑engineer that Reddit conversion funnel and show you how to copy it step‑by‑step.

• Problem‑aware audience – niche subreddits are basically segmented email lists without the inbox.
• Trust by default – karma acts as social proof; good posts feel like recommendations, not ads.
• Zero‑click research – prospects ask questions right in the thread, giving you live objections to answer.

1. Hook Post – value‑packed story in r/SaaS (or niche sub).
2. Soft CTA – link in comments to a laser‑focused landing page.
3. Lead Magnet – free tool demo or mini‑PDF in exchange for email.
4. Trial Signup – frictionless form, no credit card required.
5. Upgrade Nudge – in‑app prompt + 3‑email drip, Stripe checkout.

Redditors flag blatant promos in seconds. Structure your post like a micro‑case study:

• Headline: "We cut payment failures by 27 % with a 3‑line webhook—AMA."
• Body: 150‑word backstory → key metric screenshot → lessons learned.
• Comment CTA: "Happy to share the webhook snippet—grab it here if useful." (link).

Keep the promise tight: deliver exactly what the Reddit comment offered. Layout:

1. Above‑the‑fold headline matching the Reddit hook.
2. Embedded Stripe pricing toggles (monthly / annual).
3. 30‑second Loom demo gif autoplay muted.
4. Email input + "Instant demo access" button.

We used MailerLite's one‑click OAuth to import Gmail addresses—conversion uptick: +8 %. Immediately redirect to the trial area so momentum isn't lost.

• Guided checklist on first login (3 steps max).
• Social proof ribbon: "1,242 founders shipped with us."
• Upgrade button floats bottom‑right on every page.

Stripe's default form is great, but tweak metadata for tracking:

• `client_reference_id` → Reddit username (captured at signup).
• `promotion_code` → "RSAAS23" to measure post ROI.
• Enable Link payments for one‑tap mobile conversions.

• 1 Reddit post → 12,644 views
• 623 landing‑page visits (4.9 % CTR from thread)
• 211 email sign‑ups (33.8 %)
• 17 paid upgrades → $1,832 MRR

Manual funnels work—but tools save sanity. MediaFa.st spots the best subreddits, schedules posts at peak times, and tags each CTA link so Stripe revenue traces back to specific threads. Plug your Stripe keys, and the dashboard shows real‑time *Reddit revenue per post*.

1. Draft a 150‑word Reddit micro‑case study.
2. Spin up a matching landing page (Carrd or Next.js).
3. Add Stripe with promo‑code tracking.
4. Schedule post via MediaFa.st for peak EST morning.
5. Answer comments for 24 h, drop link only in replies.
6. Email new sign‑ups a 3‑day trial upgrade nudge.

Reddit isn't just for traffic—it's a conversion engine when paired with clear CTAs and frictionless Stripe checkout. Steal this funnel, plug it into MediaFa.st, and watch those orange upvotes turn into green MRR.