How to Market on Reddit & LinkedIn

Complete step-by-step guide to get 300+ visitors daily from Google with Reddit & LinkedIn marketing

Programmatic SEO Strategy: This guide is part of our 300+ page content strategy that ranks for long-tail keywords and drives organic traffic.

Reddit Marketing

• Account Setup & Karma Building
• Subreddit Strategy
• Content Creation
• Community Engagement

Reddit Marketing: Complete Guide

Step 1: Account Setup & Karma Building

Why Karma Matters

Reddit karma is your reputation score. Higher karma means more trust and fewer posting restrictions. Most subreddits require minimum karma to post, typically 100-1000 karma.

How to Build Karma Fast

Start with comments: Comment on popular posts in r/AskReddit, r/explainlikeimfive, or r/todayilearned
Be helpful: Provide valuable, informative responses that solve problems
Use humor: Funny comments often get upvoted quickly
Post original content: Share unique insights, experiences, or discoveries
Avoid controversial topics: Stay away from politics and divisive subjects initially

Step 2: Subreddit Strategy

Finding the Right Subreddits

Target subreddits where your audience hangs out. For SaaS and business marketing, focus on:

r/Entrepreneur - 3.2M subscribers, great for business advice
r/startups - 1.1M subscribers, perfect for SaaS marketing
r/SaaS - 45K subscribers, highly targeted audience
r/smallbusiness - 320K subscribers, local business focus
r/digitalmarketing - 180K subscribers, marketing professionals

Subreddit Research Checklist

Check subscriber count (aim for 10K+ active communities)
Review posting rules and restrictions
Analyze top posts to understand what works
Check if self-promotion is allowed
Verify posting frequency and engagement levels

Step 3: Content Creation Strategy

Content Types That Work

Educational Content

• How-to guides
• Industry insights
• Case studies
• Tips and tricks

Engagement Content

• Questions and polls
• Success stories
• Behind-the-scenes
• Community discussions

Content Creation Best Practices

Provide value first: Focus on helping others before promoting
Be authentic: Share real experiences and honest insights
Use storytelling: Frame your content as stories that resonate
Include data: Back up claims with statistics and examples
Ask questions: Encourage discussion and engagement

Step 4: Community Engagement

Engagement Strategy

Reddit is a community platform. Success comes from being an active, helpful member, not just a promoter.

Daily Engagement Routine

30 minutes daily: Browse target subreddits and engage
Comment on 5-10 posts: Provide helpful, thoughtful responses
Upvote quality content: Support other community members
Answer questions: Share your expertise when relevant
Participate in discussions: Join conversations naturally

LinkedIn Marketing: Complete Guide

Step 1: Profile Optimization

Profile Optimization Checklist

Professional photo: High-quality headshot with professional attire
Compelling headline: Include your value proposition and target keywords
Detailed summary: Tell your story and highlight achievements
Complete experience: Add all relevant work experience with descriptions
Skills and endorsements: Add relevant skills and get endorsements
Custom URL: Create a clean, professional LinkedIn URL

Headline Formula

Template: [Your Role] at [Company] | [Key Achievement] | [Target Keywords]

Example: "SaaS Marketing Specialist at MediaFast | Helped 100+ businesses grow on Reddit & LinkedIn | Reddit Marketing | LinkedIn Growth"

Step 2: Content Strategy

Content Types for LinkedIn

Professional Content

• Industry insights
• Professional achievements
• Business tips
• Company updates

Personal Branding

• Behind-the-scenes
• Personal stories
• Learning experiences
• Career advice

Posting Schedule

Best times: Tuesday-Thursday, 9-11 AM or 1-3 PM
Frequency: 2-3 posts per week for consistency
Content mix: 40% educational, 30% personal, 20% promotional, 10% engagement
Length: 100-300 words for optimal engagement

Step 3: Networking & Groups

Connection Strategy

Target decision makers: Connect with people who can buy your product
Personalize requests: Always include a personalized message
Follow up: Send a thank you message after connecting
Engage regularly: Like, comment, and share their content
Provide value: Offer help before asking for anything

LinkedIn Groups Strategy

Join relevant groups: Target groups in your industry and location
Be active: Participate in discussions and share insights
Start conversations: Ask questions and share valuable content
Network within groups: Connect with active members
Follow group rules: Avoid excessive self-promotion

Step 4: Lead Generation

Lead Generation Techniques

Content marketing: Create valuable content that attracts your target audience
Direct messaging: Reach out to prospects with personalized messages
LinkedIn Sales Navigator: Use advanced search to find prospects
Referral networking: Ask connections for introductions
Event networking: Connect with people from industry events

Messaging Templates

Connection Request:
"Hi [Name], I noticed we both work in [industry]. I'd love to connect and learn about your experience with [relevant topic]. Looking forward to connecting!"

Follow-up Message:
"Thanks for connecting! I'd love to learn more about your work with [company/topic]. Would you be open to a quick 15-minute call to discuss [mutual interest]?"

Expected Results & Metrics

Reddit Metrics

Month 1: 100-500 karma, 10-20 quality comments
Month 2: 500-1000 karma, 20-50 comments, 5-10 posts
Month 3: 1000+ karma, 50+ comments, 10+ posts, 100+ profile visits
Month 6: 5000+ karma, 200+ comments, 50+ posts, 500+ profile visits

LinkedIn Metrics

Month 1: 50-100 connections, 5-10 posts
Month 2: 100-200 connections, 20+ posts, 100+ profile views
Month 3: 200-500 connections, 30+ posts, 500+ profile views
Month 6: 500+ connections, 50+ posts, 1000+ profile views, 10+ leads

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