How to Market on Reddit & LinkedIn

Complete step-by-step guide to get 300+ visitors daily from Google with Reddit & LinkedIn marketing

Programmatic SEO Strategy: This guide is part of our 300+ page content strategy that ranks for long-tail keywords and drives organic traffic.

Reddit Marketing: Complete Guide

Step 1: Account Setup & Karma Building

Why Karma Matters

Reddit karma is your reputation score. Higher karma means more trust and fewer posting restrictions. Most subreddits require minimum karma to post, typically 100-1000 karma.

How to Build Karma Fast

  1. Start with comments: Comment on popular posts in r/AskReddit, r/explainlikeimfive, or r/todayilearned
  2. Be helpful: Provide valuable, informative responses that solve problems
  3. Use humor: Funny comments often get upvoted quickly
  4. Post original content: Share unique insights, experiences, or discoveries
  5. Avoid controversial topics: Stay away from politics and divisive subjects initially

Step 2: Subreddit Strategy

Finding the Right Subreddits

Target subreddits where your audience hangs out. For SaaS and business marketing, focus on:

  • r/Entrepreneur - 3.2M subscribers, great for business advice
  • r/startups - 1.1M subscribers, perfect for SaaS marketing
  • r/SaaS - 45K subscribers, highly targeted audience
  • r/smallbusiness - 320K subscribers, local business focus
  • r/digitalmarketing - 180K subscribers, marketing professionals

Subreddit Research Checklist

  • Check subscriber count (aim for 10K+ active communities)
  • Review posting rules and restrictions
  • Analyze top posts to understand what works
  • Check if self-promotion is allowed
  • Verify posting frequency and engagement levels

Step 3: Content Creation Strategy

Content Types That Work

Educational Content
  • • How-to guides
  • • Industry insights
  • • Case studies
  • • Tips and tricks
Engagement Content
  • • Questions and polls
  • • Success stories
  • • Behind-the-scenes
  • • Community discussions

Content Creation Best Practices

  1. Provide value first: Focus on helping others before promoting
  2. Be authentic: Share real experiences and honest insights
  3. Use storytelling: Frame your content as stories that resonate
  4. Include data: Back up claims with statistics and examples
  5. Ask questions: Encourage discussion and engagement

Step 4: Community Engagement

Engagement Strategy

Reddit is a community platform. Success comes from being an active, helpful member, not just a promoter.

Daily Engagement Routine

  • 30 minutes daily: Browse target subreddits and engage
  • Comment on 5-10 posts: Provide helpful, thoughtful responses
  • Upvote quality content: Support other community members
  • Answer questions: Share your expertise when relevant
  • Participate in discussions: Join conversations naturally

LinkedIn Marketing: Complete Guide

Step 1: Profile Optimization

Profile Optimization Checklist

  • Professional photo: High-quality headshot with professional attire
  • Compelling headline: Include your value proposition and target keywords
  • Detailed summary: Tell your story and highlight achievements
  • Complete experience: Add all relevant work experience with descriptions
  • Skills and endorsements: Add relevant skills and get endorsements
  • Custom URL: Create a clean, professional LinkedIn URL

Headline Formula

Template: [Your Role] at [Company] | [Key Achievement] | [Target Keywords]

Example: "SaaS Marketing Specialist at MediaFast | Helped 100+ businesses grow on Reddit & LinkedIn | Reddit Marketing | LinkedIn Growth"

Step 2: Content Strategy

Content Types for LinkedIn

Professional Content
  • • Industry insights
  • • Professional achievements
  • • Business tips
  • • Company updates
Personal Branding
  • • Behind-the-scenes
  • • Personal stories
  • • Learning experiences
  • • Career advice

Posting Schedule

  • Best times: Tuesday-Thursday, 9-11 AM or 1-3 PM
  • Frequency: 2-3 posts per week for consistency
  • Content mix: 40% educational, 30% personal, 20% promotional, 10% engagement
  • Length: 100-300 words for optimal engagement

Step 3: Networking & Groups

Connection Strategy

  • Target decision makers: Connect with people who can buy your product
  • Personalize requests: Always include a personalized message
  • Follow up: Send a thank you message after connecting
  • Engage regularly: Like, comment, and share their content
  • Provide value: Offer help before asking for anything

LinkedIn Groups Strategy

  • Join relevant groups: Target groups in your industry and location
  • Be active: Participate in discussions and share insights
  • Start conversations: Ask questions and share valuable content
  • Network within groups: Connect with active members
  • Follow group rules: Avoid excessive self-promotion

Step 4: Lead Generation

Lead Generation Techniques

  1. Content marketing: Create valuable content that attracts your target audience
  2. Direct messaging: Reach out to prospects with personalized messages
  3. LinkedIn Sales Navigator: Use advanced search to find prospects
  4. Referral networking: Ask connections for introductions
  5. Event networking: Connect with people from industry events

Messaging Templates

Connection Request:
"Hi [Name], I noticed we both work in [industry]. I'd love to connect and learn about your experience with [relevant topic]. Looking forward to connecting!"

Follow-up Message:
"Thanks for connecting! I'd love to learn more about your work with [company/topic]. Would you be open to a quick 15-minute call to discuss [mutual interest]?"

Expected Results & Metrics

Reddit Metrics

  • Month 1: 100-500 karma, 10-20 quality comments
  • Month 2: 500-1000 karma, 20-50 comments, 5-10 posts
  • Month 3: 1000+ karma, 50+ comments, 10+ posts, 100+ profile visits
  • Month 6: 5000+ karma, 200+ comments, 50+ posts, 500+ profile visits

LinkedIn Metrics

  • Month 1: 50-100 connections, 5-10 posts
  • Month 2: 100-200 connections, 20+ posts, 100+ profile views
  • Month 3: 200-500 connections, 30+ posts, 500+ profile views
  • Month 6: 500+ connections, 50+ posts, 1000+ profile views, 10+ leads

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