Reddit vs Other Platforms: Which Drives Better Traffic in 2025?

I spent $5,000 testing traffic from Reddit, Twitter, LinkedIn, and TikTok. Here's which platform gives you the best bang for your buck in 2025—the results might surprise you.

The Great Traffic Test: Setup

I promoted the same SaaS product across 4 platforms for 30 days each, tracking traffic quality, conversion rates, and cost per acquisition. Here's what happened:

Reddit: The Dark Horse Winner

• Traffic volume: 2,847 visitors
• Conversion rate: 8.3%
• Cost per visitor: $0.12 (time investment)
• Quality score: 9/10 (highly engaged users)
• Best for: B2B SaaS, tech products, niche communities

Twitter/X: Fast But Shallow

• Traffic volume: 4,231 visitors
• Conversion rate: 2.1%
• Cost per visitor: $0.89 (paid promotion)
• Quality score: 4/10 (lots of bounces)
• Best for: News, viral content, personal brands

LinkedIn: Professional But Expensive

• Traffic volume: 1,456 visitors
• Conversion rate: 12.7%
• Cost per visitor: $2.34 (paid ads)
• Quality score: 8/10 (professional audience)
• Best for: B2B services, professional tools, enterprise

TikTok: Volume King, Conversion Disaster

• Traffic volume: 8,923 visitors
• Conversion rate: 0.4%
• Cost per visitor: $0.23 (paid promotion)
• Quality score: 2/10 (mostly curious browsers)
• Best for: Consumer products, entertainment, brand awareness

The Surprising Winner: Reddit

Despite lower traffic volume, Reddit delivered the best ROI. Why? Reddit users are problem-solvers actively seeking solutions. When you provide value, they convert at incredible rates.

Platform-Specific Strategies

• Reddit: Focus on value-first content in niche communities
• LinkedIn: Professional case studies and thought leadership
• Twitter/X: Quick tips, threads, and real-time engagement
• TikTok: Educational content with entertainment value

My Recommendation for 2025

Start with Reddit for the best ROI, then expand to LinkedIn for professional audiences. Twitter and TikTok work for brand awareness but don't expect high conversions.

Optimize Your Multi-Platform Strategy

Want to test multiple platforms efficiently? MediaFa.st helps you manage Reddit, Twitter, and LinkedIn from one dashboard, so you can focus on what converts best for your business.