Best Reddit & LinkedIn Marketing Strategies (2024)

Discover the most effective Reddit & LinkedIn marketing strategies, tools, and practices that actually work. Based on real data and proven results from 100+ successful campaigns.

Updated for 2024: This guide includes the latest algorithm changes, new tools, and emerging trends in Reddit & LinkedIn marketing.

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Reddit Marketing

LinkedIn Marketing

Automation & Tools

Best Reddit Marketing Strategies (2024)

1. Community-First Approach

The most successful Reddit marketers focus on being valuable community members first, promoters second.

  • Spend 80% of time helping others
  • Only 20% of content should be promotional
  • Build genuine relationships with community members
  • Understand and respect each subreddit's culture

2. Karma Building Strategy

High karma opens doors to more subreddits and increases trust with the community.

  • Start with r/AskReddit and r/explainlikeimfive
  • Provide detailed, helpful responses
  • Use humor and storytelling
  • Share unique experiences and insights

3. Content Timing Strategy

Timing your posts correctly can dramatically increase visibility and engagement.

  • Post during peak hours (9-11 AM, 1-3 PM, 7-9 PM EST)
  • Tuesday-Thursday are the best days
  • Use Reddit's "rising" tab to find trending topics
  • Monitor subreddit activity patterns

4. Subreddit Targeting Strategy

Target the right subreddits where your audience actually hangs out.

  • Research subreddit demographics and interests
  • Focus on active communities (10K+ subscribers)
  • Check posting rules and restrictions
  • Analyze top posts to understand what works

Best Reddit Marketing Tools (2024)

MediaFast

Comprehensive Reddit marketing automation platform

  • • Automated posting and scheduling
  • • Karma building automation
  • • Subreddit analytics
  • • Ban avoidance features
Price: $29/month

Reddit Enhancement Suite

Browser extension for enhanced Reddit experience

  • • Better Reddit interface
  • • Post scheduling
  • • Comment filtering
  • • Analytics dashboard
Price: Free

Later for Reddit

Social media scheduling tool with Reddit support

  • • Cross-platform scheduling
  • • Content calendar
  • • Analytics and reporting
  • • Team collaboration
Price: $18/month

RedditInsight

Analytics tool for Reddit marketing

  • • Subreddit analytics
  • • Post performance tracking
  • • Competitor analysis
  • • Trend identification
Price: $49/month

Hootsuite

Social media management platform

  • • Multi-platform scheduling
  • • Team management
  • • Advanced analytics
  • • Content curation
Price: $29/month

Buffer

Simple social media scheduling tool

  • • Easy-to-use interface
  • • Content scheduling
  • • Basic analytics
  • • Team collaboration
Price: $15/month

Best Subreddits for Marketing (2024)

Business & Entrepreneurship

r/Entrepreneur (3.2M subscribers)

Perfect for business advice and startup discussions

Best for: Business tips, startup stories, networking

r/startups (1.1M subscribers)

Focused on startup culture and growth

Best for: SaaS marketing, growth hacking, fundraising

r/SaaS (45K subscribers)

Highly targeted SaaS community

Best for: SaaS-specific marketing, product launches

Marketing & Growth

r/marketing (180K subscribers)

General marketing discussions and strategies

Best for: Marketing tips, case studies, industry news

r/digitalmarketing (180K subscribers)

Digital marketing strategies and tools

Best for: Digital marketing, SEO, social media

r/socialmedia (120K subscribers)

Social media marketing and management

Best for: Social media strategies, platform tips

Best LinkedIn Marketing Strategies (2024)

1. Content-First Strategy

LinkedIn's algorithm favors valuable, educational content over promotional posts.

  • Share industry insights and trends
  • Create educational content and tips
  • Tell personal and professional stories
  • Use data and statistics to back claims

2. Networking Strategy

Build genuine relationships with your target audience and industry leaders.

  • Personalize every connection request
  • Engage with your network's content
  • Join and participate in relevant groups
  • Attend and share insights from events

3. Profile Optimization

Your LinkedIn profile is your digital business card and first impression.

  • Use a professional headshot
  • Write a compelling headline with keywords
  • Create a detailed, story-driven summary
  • Add relevant skills and get endorsements

4. Lead Generation Strategy

Use LinkedIn to generate qualified leads through targeted outreach.

  • Use LinkedIn Sales Navigator for prospecting
  • Create targeted content for your audience
  • Engage with prospects' content
  • Follow up with personalized messages

Best LinkedIn Marketing Tools (2024)

LinkedIn Sales Navigator

Advanced prospecting and lead generation tool

  • • Advanced search filters
  • • Lead recommendations
  • • CRM integration
  • • Team collaboration
Price: $79/month

LinkedIn Premium

Enhanced LinkedIn features for professionals

  • • InMail messages
  • • Profile analytics
  • • Advanced search
  • • Learning courses
Price: $29/month

LinkedIn Helper

Automation tool for LinkedIn outreach

  • • Automated connection requests
  • • Message automation
  • • Follow-up sequences
  • • Analytics dashboard
Price: $39/month

Dux-Soup

LinkedIn automation and lead generation

  • • Profile visitor tracking
  • • Automated outreach
  • • Lead management
  • • CRM integration
Price: $11/month

Phantom Buster

LinkedIn scraping and automation

  • • Data extraction
  • • Automated actions
  • • Custom workflows
  • • API integration
Price: $50/month

LinkedIn Scheduler

Content scheduling for LinkedIn

  • • Post scheduling
  • • Content calendar
  • • Analytics tracking
  • • Team collaboration
Price: $15/month

Best Practices for 2024

Reddit Best Practices

  • Read the rules: Every subreddit has specific posting guidelines
  • Be authentic: Reddit users can spot fake or overly promotional content
  • Engage genuinely: Respond to comments and participate in discussions
  • Use proper formatting: Learn Reddit's markdown for better posts
  • Don't delete posts: Even if they don't perform well, deleting looks suspicious
  • Cross-post strategically: Share relevant content across multiple subreddits
  • Monitor your mentions: Use tools to track when your brand is mentioned
  • Stay updated: Reddit's algorithm and features change regularly

LinkedIn Best Practices

  • Post consistently: Aim for 2-3 posts per week for optimal engagement
  • Use hashtags strategically: Include 3-5 relevant hashtags per post
  • Engage with your network: Like, comment, and share others' content
  • Personalize connection requests: Always include a personalized message
  • Share valuable content: Focus on insights, not just promotions
  • Use LinkedIn's native features: Articles, polls, and LinkedIn Live
  • Monitor your analytics: Track what content performs best
  • Network authentically: Build real relationships, not just connections

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