Posting on the fly was fine in 2019. In 2025, algorithms punish randomness and reward consistent, theme‑driven storytelling. This guide walks you through a five‑step framework for a rock‑solid roadmap—plus a free Google‑Sheet template at the end.

Step 1 – Set One KPI per Quarter

Pick a single metric that actually moves the business. Examples: email sign‑ups, demo bookings, or paid trials. Vanity followers ≠ revenue.

Step 2 – Map Platforms to Buyer Journey

• Awareness → TikTok, Instagram Reels
• Consideration → Reddit, Bluesky threads
• Decision → LinkedIn case studies, Landing pages

Each platform gets a job. Skip anything that doesn't serve the funnel.

Step 3 – Build a Monthly Theme Grid

Themes beat random posts. Example grid:

1. January – Productivity hacks
2. February – Customer success stories
3. March – Behind‑the‑scenes tech

Step 4 – Slot Content Types by Week

• Week 1: Hero thread + IG carousel
• Week 2: Quick tip video + community poll
• Week 3: Case‑study carousel + Reddit AMA
• Week 4: Meme recap + email roundup

Step 5 – Automate & Measure

Use a scheduler (MediaFa.st, Buffer, Typefully) to queue posts. Track reach → clicks → conversions in one dashboard.

Grab the Free Roadmap Template

Copy our Google Sheet (no opt‑in): Social Media Roadmap 2025. Tabs include KPI tracker, theme grid, weekly scheduler, and UTM builder.

Roadmap Checklist (Copy‑Paste)

• ✅ One KPI per quarter
• ✅ Platform‑journey alignment
• ✅ Monthly themes locked
• ✅ Weekly content slots filled
• ✅ Scheduler + UTM tracking active

Final Word

A roadmap turns chaos into compounding reach. Spend two focused hours setting it up, then let automation carry you through 2025. Need a smart scheduler with Reddit + Bluesky baked in? Try MediaFa.st—your roadmap's engine.