X (formerly Twitter) is still one of the most powerful platforms for building an audience and driving traffic. But the algorithm has changed, and old strategies don't work anymore. Here's what actually works in 2024.

The new X algorithm: What changed in 2024?

X's algorithm now prioritizes engagement over follower count. Posts that get replies, bookmarks, and shares within the first hour perform much better. The platform also favors consistent posting and authentic interactions.

Best posting times for X in 2024

Based on recent data, the optimal posting times are: 9-11 AM EST and 7-9 PM EST on weekdays. Weekends see peak engagement from 10 AM to 2 PM EST. Tools like MediaFa.st can help you schedule posts at these optimal times.

Content strategies that drive engagement

• Threads with 5-15 tweets perform best
• Include polls and questions to encourage replies
• Share behind-the-scenes content and personal stories
• Use trending hashtags strategically (but don't overdo it)

How to automate X posting safely

Automation can help you maintain consistency, but it needs to be done right. MediaFa.st offers X scheduling with smart timing and content variation to keep your posts looking natural and engaging.

Growth metrics to track

1. Engagement rate (replies + retweets + likes) / impressions
2. Click-through rate on links
3. Follower growth rate
4. Best performing content types

X growth in 2024 is about consistency, authenticity, and smart automation. Use tools like MediaFa.st to schedule your content and focus on creating engaging posts that spark conversations.