Best Times to Post on RedditBased on 10,000 Posts From Our Users

How We Collected This Data

The Short Answer

The Best Single Hour of the Week

Tuesday 7:30 AM ET. Here is why the data points there specifically.

The 5 Best Posting Windows, Ranked

All times are Eastern Time (ET). Multipliers are relative to our dataset baseline of 1.0x.

The 5 Worst Windows to Avoid

These windows consistently underperformed. Posting in them is not catastrophic, but you are significantly handicapping your post's chances.

Day-of-Week Breakdown

Each day's overall engagement multiplier plus the best and worst specific window for that day.

Hour-by-Hour Engagement Heatmap

Engagement multiplier by hour of day and day of week. Green = strong, yellow = average, red = weak. All times are Eastern Time (ET).

Values are engagement multipliers relative to dataset baseline (1.0x). Based on 10,000 posts Jan-May 2026.

Subreddit-Specific Peak Windows

The overall averages above are useful defaults, but individual subreddits have their own audiences and rhythms. Here is what we found for the 6 most-used subreddits in our dataset.

Why Velocity Matters More Than Total Upvotes

This is probably the most misunderstood part of Reddit timing strategy. Most people think about maximizing total upvotes. The algorithm cares about something different.

Time Zone Considerations

There are two strategies here and they are not the same: post when your target audience is active, or post when your competition is lowest. In most B2B subreddits, the right answer is to target your audience, not to dodge competition.

We surface these timing windows automatically in MediaFast when you schedule a post, so you do not need to do the time zone math manually each time.

Posting Time vs Post Type

Not all post formats peak at the same times. The Tuesday 7-9 AM ET window is strongest for text posts and question posts. Here is how the timing interacts with format.

The "Second Wind" Effect on Comments

One pattern in our data that we did not expect: comments on high-performing posts often spike at a different time than the original post did well. We call this the "second wind."

What We Would Actually Do: A Simple Weekly Posting Schedule

If we were starting a Reddit marketing effort today using everything in this dataset, here is the schedule we would use for a B2B SaaS posting to subreddits like r/SaaS, r/Entrepreneur, and r/startups.

This is 5 posts per week, which is on the higher end for most accounts. If you are posting less frequently, prioritize Tuesday 7:30 AM ET above all other slots. That single slot is worth more than any other two slots combined in our dataset.

Honest Take: Should You Even Optimize Posting Time?

We built this data analysis because timing is one of the levers people ask us about most. But we want to be straight with you about what it can and cannot do.

Our recommendation: get the content and subreddit right first. Once a post feels ready to publish, then apply timing. Do not use timing optimization as a reason to delay publishing a great post that is ready now.

How to Apply This Without Doing Math Every Morning

The simplest use of this data is to just remember Tuesday 7:30 AM ET and build your habit around it. If you are posting consistently, one anchor time is easier to stick to than a full optimization framework.

If you are posting to multiple subreddits and want the per-subreddit windows surfaced automatically, MediaFast shows you the recommended posting window for each subreddit when you compose a post, so you do not have to cross-reference a heatmap by hand.

For international teams, the time zone conversion problem is real. If your whole team is in Berlin and your target sub peaks at 7 AM ET, that is 1 PM CEST, which is actually a convenient lunch post. Knowing this in advance lets you plan your content calendar without late nights.