How to Connect with Decision Makers in Columbus
Columbus is home to 898,553 people and a thriving business ecosystem. To succeed in this market, you need a LinkedIn strategy that speaks directly to local decision-makers in sectors like Tech Hub (Intel) and Higher Ed (OSU).
Columbus, or 'The Arch City,' is undergoing a massive transformation into the Silicon Valley of the Midwest. With the $20 billion Intel expansion in New Albany and the massive influence of The Ohio State University, the city's Reddit community (especially r/columbus) is one of the most active in the region. Whether you're targeting the tech crowd in the Short North or the academic powerhouse that is OSU, building karma here requires a mix of midwestern humility and high-value local knowledge. It's not just about the state capital; it's about a city that's rapidly scaling while keeping its community roots deep.
A proven weekly schedule for Columbus B2B professionals. Follow this and watch your engagement climb.
Share a data point or trend about Tech Hub (Intel) in Columbus. Start a conversation.
Share a lesson from working with Columbus clients. Authenticity drives engagement.
No posting. Spend 30 minutes commenting on Columbus business leaders' posts. Build visibility.
Share a how-to or framework relevant to Higher Ed (OSU) professionals in Columbus.
Highlight a Columbus business, client, or partner. Tag them. Build your local network.
Using LinkedIn ads for targeted B2B marketing
Target Columbus decision-makers in the Tech Hub (Intel) sector. Join Local Business Network to find active threads. Share specific insights about doing business in Columbus to stand out from generic posts.
Optimizing your LinkedIn company page for visibility
Target Columbus decision-makers in the Higher Ed (OSU) sector. Join Tech Professionals to find active threads. Share specific insights about doing business in Columbus to stand out from generic posts.
Publishing long-form articles and insights on LinkedIn
Target Columbus decision-makers in the Logistics & FinTech sector. Join Marketing Group to find active threads. Share specific insights about doing business in Columbus to stand out from generic posts.
Local business leadership spotlights
Case studies from local clients
Hiring and talent trends in Columbus
The future of Tech Hub (Intel) in Columbus
Most Columbus B2B founders rely only on LinkedIn. The top performers add Reddit to build organic inbound leads at zero cost.
MediaFast guides your Reddit strategy in Columbus. Where to post, when, and what works. $0 CAC.
Start with the most active local groups: Local Business Network, Tech Professionals, Marketing Group. These communities have engaged members in Columbus's Tech Hub (Intel) scene. Focus on groups where your ideal clients actively post questions.
Share industry insights specific to Columbus, comment on local business leaders' posts, and publish case studies from Columbus clients. LinkedIn's algorithm rewards engagement, so spend 15 minutes daily interacting before you post. For faster results, combine LinkedIn with Reddit marketing. MediaFast shows you which subreddits to target and what content works.
LinkedIn is best for direct outreach and personal branding. Reddit is best for building community trust and generating high-intent inbound leads. The strongest Columbus B2B strategies use LinkedIn for visibility and Reddit (guided by MediaFast) for organic lead generation at zero cost.
Post 3 to 5 times per week on LinkedIn. Tuesday through Thursday mornings (8-10 AM local time) see the highest engagement in Columbus. Focus on sharing insights about the Tech Hub (Intel) and Higher Ed (OSU) industries.
Stop relying on cold outreach. Use LinkedIn for visibility and MediaFast to guide your Reddit strategy - where to post, when, and what content works.
150+ founders growing organically with MediaFast.