Solid social listening tool, especially for SMBs. Reddit users compare it favorably to Mention but call out limited Reddit coverage. For most SMBs switching off Brand24 because of price or Reddit coverage gaps, Awario is the clearest alternative: it covers Reddit natively, costs roughly half as much, and handles the core monitoring workflow well enough.
Social Listening alternatives, compared side by side
Joined by 449 founders building in public
"143 new visitors in the last 2 days, and it just works."
Side by side
How the Brand24 alternatives compare on the points people ask about most.
| Tool | Starting price | Free tier | Best for | Standout strength | Reddit verdict |
|---|---|---|---|---|---|
| Brand24 | Around $79/month | No (14-day trial only) | SMBs and agencies tracking brand reputation across social and news | Real-time sentiment scoring with influencer reach weighting | Solid mid-market tool; Reddit coverage is weak but everything else is reliable |
| Mention | Free plan, paid from around $41/month | Yes (250 mentions/month) | Teams that need collaboration features on top of monitoring | Sub-minute alert delivery with team annotation on mentions | Cleaner UI than Brand24 but misses niche forums and Reddit threads |
| Awario | Around $29/month | No (14-day trial) | Budget-focused SMBs wanting broad monitoring including Reddit | Boolean search for precise keyword targeting and Reddit source inclusion | Most recommended cheap Brand24 swap in r/entrepreneur; slower alerts but better Reddit coverage |
| Talkwalker | Enterprise pricing, roughly $9,600/year and up | No | Enterprise communications and brand teams needing image listening | Logo and image recognition captures untagged visual brand mentions | Out of reach for SMBs; enterprise teams say it is the most complete listening platform available |
Brand24
Starting price: Around $79/month
Free tier: No (14-day trial only)
Mention
Starting price: Free plan, paid from around $41/month
Free tier: Yes (250 mentions/month)
Awario
Starting price: Around $29/month
Free tier: No (14-day trial)
Talkwalker
Starting price: Enterprise pricing, roughly $9,600/year and up
Free tier: No
5 picks
What each one is best for and what it costs. Open a pick for pros, cons, what Reddit says and full pricing.
Best for: Marketing teams and agencies that need clean, collaborative brand monitoring with real-time alerts Starts at: Free plan
Pros
Cons
Reddit users consistently place Mention and Brand24 side by side. The consensus is Mention has a cleaner UI but Brand24 covers more sources and has sharper sentiment scoring. For PR-heavy teams, Mention wins on collaboration; for raw monitoring breadth, Brand24 edges ahead.
Free plan (250 mentions/month), paid plans from around $41/month
Best for: Enterprise marketing and communications teams needing image recognition, deep historical data, and cross-channel analytics Starts at: Paid only, mid-market to enterpr...
Pros
Cons
Rarely discussed by SMBs because of the price point. Enterprise marketers on Reddit who have used both say Talkwalker's image and video listening and its historical archive depth are genuinely superior to Brand24, but the cost is 10x or more.
Paid only, mid-market to enterprise pricing; plans typically start from around $9,600/year based on published tier information
Best for: Mid-market brands and agencies wanting broad web and social coverage with competitive benchmarking Starts at: Paid only, plans from around $49...
Pros
Cons
Relatively few Reddit threads discuss BrandMentions directly. Those that do mention it as a solid Brand24 alternative with broader web indexing but a less refined dashboard. Some users note that sentiment analysis accuracy lags Brand24.
Paid only, plans from around $49/month for the Growing Business tier
Best for: Social media teams that need listening baked into the same platform as scheduling, publishing, and CRM Starts at: Paid only, base plans from aroun...
Pros
Cons
Reddit threads in r/marketing and r/socialmedia frequently cite Sprout Social as a Brand24 alternative but note that social listening is an upsell on top of an already expensive base plan. Teams that are already on Sprout for scheduling see it as convenient; those buying only for listening call it overpriced.
Paid only, base plans from around $249/user/month; Social Listening is an add-on on higher tiers
Best for: Budget-conscious SMBs and solo founders who want Brand24-style monitoring at a lower price point Starts at: Paid only, plans from around $29...
Pros
Cons
Awario is the most commonly suggested budget Brand24 alternative in r/entrepreneur and r/smallbusiness threads. Users say it covers similar sources including Reddit, news, and social at roughly half the price, though the UI is less polished and alert speed is slower.
Paid only, plans from around $29/month (Starter tier); no free plan but a 14-day free trial
Brand24 at a glance
Pricing: Free trial / $79-299/mo
Best for: SMBs and marketing agencies that need real-time brand monitoring across social, news, and blogs with sentiment analysis and influencer reach scoring.
Main weakness: Reddit and forum coverage is limited compared to Twitter and Instagram monitoring, which is a gap for brands where community conversation matters most.
Where MediaFast fits
A mention feed tells you a thread exists. MediaFast shows which Reddit threads are worth a reply, where your buyers hang out and a post that fits the rules.
MediaFast tracks your keywords, competitors and brand on Reddit and shows the threads still worth a reply in your dashboard.
MediaFast matches your product to the communities where buyers ask for tools, with member numbers and each one's rules checked.
Product demo
MediaFast finds those threads and the subreddits around them, then drafts posts that follow each community's rules. Watch the demo below.
Finds the subreddits
Where people already ask for a product like yours.
Reads the rules first
Self-promo limits, flair and karma minimums per community.
Drafts the post
In the tone that community rewards. You edit and post it.
Keeps the account clean
Posts that follow the rules rarely get pulled, so the trust you built stays.
No account access needed to watch
Your customers are already on Reddit. Go get them.
They are asking for a product like yours on Reddit right now. The only question is whether they find you or your competitor.
Founders already growing with MediaFast
BEST VALUE
What's included:
If we can't help you market on Reddit, we'll refund you. No questions asked.
The verdict
For most SMBs switching off Brand24 because of price or Reddit coverage gaps, Awario is the clearest alternative: it covers Reddit natively, costs roughly half as much, and handles the core monitoring workflow well enough.
If your team relies on Brand24 for agency client reports and collaboration, Mention is a better match because of its cleaner collaborative interface and a free tier that lets you validate it before committing.
Enterprise teams that have outgrown Brand24 entirely and need image recognition or historical archives should evaluate Talkwalker, with the understanding that it requires a sales process and an enterprise budget.
Related pages
Common questions about switching from Brand24.
Yes, Awario's Starter plan is around $29/month compared to Brand24's entry plan at around $79/month. Both are paid-only with no permanent free tier, but Awario is consistently the lowest-priced alternative that covers a comparable set of sources including Reddit, social, news, and blogs. The tradeoff is slower alert delivery and more basic reporting.
Awario covers Reddit more completely than Brand24 itself, which is one of the most cited weaknesses in Reddit discussions about Brand24. Brand24 focuses heavily on Twitter and Instagram sentiment, with Reddit and niche forums as secondary sources. If Reddit monitoring is your primary use case, F5Bot (free) paired with a tool like MediaFast's Subreddit Analyzer gives you keyword-level Reddit alerts at no cost, though you lose cross-platform aggregation.
Mostly yes for social and news monitoring, but there are gaps. Brand24 offers a more detailed influencer reach score on each mention and tends to cover a broader source list including review sites. Mention has a free plan and sharper team collaboration features with shared streams and per-mention annotations. For agencies managing client accounts, Mention's collaboration tools are a genuine upgrade. For solo marketers or small teams, the feature overlap is close enough that price and UI preference are the deciding factors.
Not at the same depth. Mention's free plan (250 mentions/month) includes basic sentiment labels but lacks the granular sentiment scoring and trending graphs Brand24 provides. Google Alerts is free but has no sentiment analysis at all. For teams primarily monitoring Reddit, MediaFast's free Subreddit Analyzer gives community-level sentiment context by surfacing what a subreddit is actually discussing, which is a practical complement to any paid monitoring tool.
Brand24 allows you to export mention data as CSV or Excel reports from the Reports section before canceling. Do this first because no alternative tool can pull your Brand24 historical data retroactively. After exporting, set up your new tool with the same keywords and run both in parallel for at least two weeks to compare coverage and alert timing before fully switching. Awario and Mention both support CSV keyword imports to speed up setup.
