According to Reddit
Solid social listening tool, especially for SMBs. Reddit users compare it favorably to Mention but call out limited Reddit coverage.
Solid social listening tool, especially for SMBs. Reddit users compare it favorably to Mention but call out limited Reddit coverage.
Reddit users consistently place Mention and Brand24 side by side. The consensus is Mention has a cleaner UI but Brand24 covers more sources and has sharper sentiment scoring. For PR-heavy teams, Mention wins on collaboration; for raw monitoring breadth, Brand24 edges ahead.
Rarely discussed by SMBs because of the price point. Enterprise marketers on Reddit who have used both say Talkwalker's image and video listening and its historical archive depth are genuinely superior to Brand24, but the cost is 10x or more.
Relatively few Reddit threads discuss BrandMentions directly. Those that do mention it as a solid Brand24 alternative with broader web indexing but a less refined dashboard. Some users note that sentiment analysis accuracy lags Brand24.
Reddit threads in r/marketing and r/socialmedia frequently cite Sprout Social as a Brand24 alternative but note that social listening is an upsell on top of an already expensive base plan. Teams that are already on Sprout for scheduling see it as convenient; those buying only for listening call it overpriced.
Awario is the most commonly suggested budget Brand24 alternative in r/entrepreneur and r/smallbusiness threads. Users say it covers similar sources including Reddit, news, and social at roughly half the price, though the UI is less polished and alert speed is slower.
| Tool | Starting price | Free tier | Best for | Standout strength | Reddit verdict |
|---|---|---|---|---|---|
| Brand24 | Around $79/month | No (14-day trial only) | SMBs and agencies tracking brand reputation across social and news | Real-time sentiment scoring with influencer reach weighting | Solid mid-market tool; Reddit coverage is weak but everything else is reliable |
| Mention | Free plan, paid from around $41/month | Yes (250 mentions/month) | Teams that need collaboration features on top of monitoring | Sub-minute alert delivery with team annotation on mentions | Cleaner UI than Brand24 but misses niche forums and Reddit threads |
| Awario | Around $29/month | No (14-day trial) | Budget-focused SMBs wanting broad monitoring including Reddit | Boolean search for precise keyword targeting and Reddit source inclusion | Most recommended cheap Brand24 swap in r/entrepreneur; slower alerts but better Reddit coverage |
| Talkwalker | Enterprise pricing, roughly $9,600/year and up | No | Enterprise communications and brand teams needing image listening | Logo and image recognition captures untagged visual brand mentions | Out of reach for SMBs; enterprise teams say it is the most complete listening platform available |
For most SMBs switching off Brand24 because of price or Reddit coverage gaps, Awario is the clearest alternative: it covers Reddit natively, costs roughly half as much, and handles the core monitoring workflow well enough. If your team relies on Brand24 for agency client reports and collaboration, Mention is a better match because of its cleaner collaborative interface and a free tier that lets you validate it before committing. Enterprise teams that have outgrown Brand24 entirely and need image recognition or historical archives should evaluate Talkwalker, with the understanding that it requires a sales process and an enterprise budget.
MediaFast shows you the right subreddits to post in, the best times to post, what content resonates, and where to comment. We guide your entire Reddit strategy so you reach users looking for Brand24 alternatives.
Common questions about switching from Brand24.
Yes, Awario's Starter plan is around $29/month compared to Brand24's entry plan at around $79/month. Both are paid-only with no permanent free tier, but Awario is consistently the lowest-priced alternative that covers a comparable set of sources including Reddit, social, news, and blogs. The tradeoff is slower alert delivery and more basic reporting.
Awario covers Reddit more completely than Brand24 itself, which is one of the most cited weaknesses in Reddit discussions about Brand24. Brand24 focuses heavily on Twitter and Instagram sentiment, with Reddit and niche forums as secondary sources. If Reddit monitoring is your primary use case, F5Bot (free) paired with a tool like MediaFast's Subreddit Analyzer gives you keyword-level Reddit alerts at no cost, though you lose cross-platform aggregation.
Mostly yes for social and news monitoring, but there are gaps. Brand24 offers a more detailed influencer reach score on each mention and tends to cover a broader source list including review sites. Mention has a free plan and sharper team collaboration features with shared streams and per-mention annotations. For agencies managing client accounts, Mention's collaboration tools are a genuine upgrade. For solo marketers or small teams, the feature overlap is close enough that price and UI preference are the deciding factors.
Not at the same depth. Mention's free plan (250 mentions/month) includes basic sentiment labels but lacks the granular sentiment scoring and trending graphs Brand24 provides. Google Alerts is free but has no sentiment analysis at all. For teams primarily monitoring Reddit, MediaFast's free Subreddit Analyzer gives community-level sentiment context by surfacing what a subreddit is actually discussing, which is a practical complement to any paid monitoring tool.
Brand24 allows you to export mention data as CSV or Excel reports from the Reports section before canceling. Do this first because no alternative tool can pull your Brand24 historical data retroactively. After exporting, set up your new tool with the same keywords and run both in parallel for at least two weeks to compare coverage and alert timing before fully switching. Awario and Mention both support CSV keyword imports to speed up setup.
