How to Build an Email List From Reddit (7,500 Subscribers in 6 Months)

Email is still the highest-ROI marketing channel. The problem: building a list is brutal. Unless you use Reddit.

I built a 7,500-subscriber email list in 6 months using Reddit as my primary acquisition channel. Cost per subscriber: $0. Here's the system.

Redditors won't give you their email for nothing. You need a genuinely valuable lead magnet:

• Templates: 'The exact spreadsheet I use to track X'
• Checklists: 'The 47-point checklist before launching on Reddit'
• Data/Research: 'Analysis of 10,000 posts—full report'
• Mini-courses: '7-day email course on X'
• Tools: 'Free calculator/generator/analyzer'

The key: offer something Reddit users actually want, not generic ebook garbage.

Don't lead with 'sign up for my newsletter'. That fails. Instead:

1. Write a genuinely valuable post (90% of the value upfront)
2. At the end: 'I put together a [template/checklist/guide] that goes deeper. Happy to share if interested.'
3. In comments, share the link to landing page
4. Landing page = email gate for the resource

• r/Entrepreneur - Business templates, growth resources
• r/startups - Startup checklists, launch guides
• r/marketing - Campaign templates, strategy guides
• r/productivity - Workflow templates, habit trackers
• r/personalfinance - Calculators, spreadsheets

• Post: 'I analyzed 50K Reddit posts—here are the patterns'
• Upvotes: 847
• Comment offering full report: 234 upvotes
• Landing page clicks: 1,247
• Email signups: 612 (49% conversion!)
• Cost: $0

• Email 1: Deliver the resource immediately + mention you came from Reddit
• Email 2: One follow-up insight not in the resource
• Email 3: Ask what they're working on (builds relationship)
• Email 4: Soft product mention related to their answer

The Reddit-to-email funnel has the highest quality subscribers I've found. They come in already engaged.

More on Reddit marketing: Complete playbook | MediaFast for automation