The Product Launch Protocol: How to Launch on Reddit Without Getting Murdered

Product Hunt is for vanity. Reddit is for users. But Reddit hates 'launches'. If you walk into a bar and scream 'Buy my stuff!', you get kicked out. You need a strategy. This guide covers the exact 3-phase protocol for a safe, viral launch.

Do not announce a 'Launch'. Ask for 'Help'. The psychology is different. People love to correct you, and they love to feel like experts.

The Script (Copy This):

• Title: 'I built a tool to solve [Problem]. It's ugly, but it works. Roast my MVP.'
• Body: 'I spent 3 montsh building this because I was tired of X. It's free. I just need 10 people to tell me why it sucks. Be brutal.'
• The Venue: r/SideProject, r/AlphaandBetaUsers, and niche subreddits (e.g., r/marketing for a marketing tool).

Once you have polished the product based on Beta feedback, you go big. But you don't pitch the *product*; you pitch the *journey*.

The 'I Built This' Meta Template:

1. The Pain (The Villain): 'I spent 3 years trying to manage ads and lost $50k. The existing tools were too complex.'
2. The Epiphany (The weapon): 'I realized the problem wasn't the ads, it was the tracking. So I built a simple script.'
3. The Solution (The Victory): 'Accidental success. My friend asked to use it, creating $5k in revenue.'
4. The Offer (The Reward): 'It's free for the first 100 users. Tear it apart.'

The post is only 20% of the work. The comments are 80%. You must reply to *every single comment* to fuel the ranking algorithm.

• The Hater: 'This sends data to China!' -> Reply: 'Valid concern. We are open source (link). Hosted in AWS US-East.' (Disarm with facts).
• The Fan: 'Looks cool' -> Reply: 'Thanks! What feature is missing for you?' (Start a conversation).
• The Lurker: They read the comments before clicking. Ensure the top comment thread is high value.

You can't monitor 50 subreddits manually during a launch. You need a war room. Monitoring mentions is critical to catch 'Help' signals.

• Keyword Alerts: Set up MediaFast to ping you the second someone mentions 'need a tool for X' or your competitor's name.
• Reputation Management: Track sentiment across all threads in real-time. Kill fires before they spread.

Launch day is just the beginning. The real work is retention. Setup your launch monitors with MediaFast.