Free Calculator

Marketing ROI Calculator.

Know exactly how much revenue your marketing spend generates. Calculate ROI, cost per lead, customer lifetime value, and payback period in real time.

Your Marketing Inputs

Total amount you spend on ads, content, and marketing per month.
$
$100$50,000
Number of qualified leads your marketing generates per month.
12,000
Percentage of leads that become paying customers.
%
0.5%50%
Average revenue you earn per closed deal or first purchase.
$
$10$10,000
Average number of months a customer stays before churning.
mo
1 mo60 mo
Average monthly subscription revenue per customer (for SaaS).
$
$5$500

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Your Marketing ROI
+25%
Marginal returns. Consider optimizing your funnel
Monthly Revenue$2,500
Monthly Spend$2,000
Monthly Profit$500
Cost Per Lead
$20

5 customers from 100 leads

Lifetime Value
$600

$50/mo over 12 months

New Customers
5

5% conversion on 100 leads

ROI Health
Critical
25%

Your marketing spend is not paying off. Audit your funnel, cut underperforming channels, and focus on organic reach.

LTV:CAC Ratio
Needs Work
1.5x

You are acquiring customers profitably, but margins are thin. Improve retention or reduce acquisition cost.

Payback Period
Needs Work
8 months

Acceptable payback period, but slow. Consider upselling or reducing CAC to speed up cash recovery.

Annual Projections
Annual Revenue$30,000
Annual Ad Spend$24,000
Annual Profit$6,000
CAC (Cost per Customer)$400
Recommended Next Step

Fix Your Conversion Funnel

Your leads are not converting. Revisit your offer, pricing, and sales process. Consider adding social proof from Reddit and community testimonials.

Try Free Reddit Post Generator

Why Most Marketers Waste 60% of Their Budget.

The average company spends $2,000 to $10,000 per month on marketing without knowing their true ROI. They track vanity metrics like impressions and clicks while ignoring the numbers that actually matter: cost per lead, LTV:CAC ratio, and payback period.

This calculator gives you instant clarity. Input your real numbers, see where money is leaking, and make data-driven decisions about where to allocate your next dollar.

The Organic Advantage: Near-Zero CAC.

Paid ads have a fundamental problem: every customer costs money. When you stop paying, the leads stop flowing. Organic channels like Reddit, LinkedIn, and SEO create a compounding asset that keeps delivering leads month after month.

A single viral Reddit post can generate hundreds of qualified leads at zero marginal cost. That is how you push your LTV:CAC ratio above 10x and build a marketing engine that scales without burning cash.

Ready to slash your CAC?

MediaFast automates organic growth on Reddit and LinkedIn.

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ROI Benchmarks by Channel.

Not all marketing channels are equal. Here is how the average ROI breaks down across the most common channels for SaaS and startups.

Reddit Marketing (Organic)500-2000%
SEO / Content Marketing300-800%
Email Marketing200-400%
LinkedIn Organic200-500%
Google Ads (Search)100-300%
Facebook/Instagram Ads50-200%
Display / Banner Ads10-50%

Ranges based on industry averages for B2B SaaS. Individual results vary by execution quality.

Want to maximize your marketing ROI?

MediaFast helps you automate organic growth on Reddit and LinkedIn, driving qualified leads at a fraction of the cost of paid ads.

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Know Your Numbers Before You Scale

Most startups waste money on marketing because they never calculate the fundamentals. Before increasing your ad budget, know your cost per lead, your LTV:CAC ratio, and your payback period. These three numbers tell you whether scaling will grow your business or drain your bank account.

MediaFast helps you improve these numbers by adding Reddit as an organic marketing channel. Our users see significantly lower customer acquisition costs because Reddit marketing is primarily time-invested, not money-spent.

Marketing ROI Calculator FAQ

Understanding the metrics that drive profitable marketing.

Marketing ROI is calculated as ((Revenue Generated - Marketing Spend) / Marketing Spend) x 100. For example, if you spend $2,000 on marketing and generate $10,000 in revenue, your ROI is 400%. This calculator factors in lead volume, conversion rates, and deal values for accurate results.

A marketing ROI of 500% (5:1 ratio) is considered the industry benchmark. Anything above 300% is healthy. Below 100% means you are losing money on marketing. However, some channels like Reddit marketing can achieve much higher ROI because the cost is primarily time, not ad spend.

LTV:CAC compares the lifetime value of a customer to the cost of acquiring them. A ratio of 3:1 or higher is considered healthy for SaaS businesses. Below 1:1 means you are spending more to acquire customers than they are worth. This calculator computes it automatically from your inputs.

Organic Reddit marketing can dramatically improve ROI because the primary cost is time, not money. While paid ads might give you a 3-5x return, strategic Reddit engagement can deliver 10-50x returns. The calculator helps you see how reducing ad spend while maintaining leads improves all your metrics.

The CAC Payback Period is how many months it takes for a customer to pay back what you spent acquiring them. Under 12 months is standard, under 6 months is excellent. This metric is critical for cash flow planning and determines how aggressively you can scale marketing spend.

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