Calculate your Monthly Recurring Revenue, project future revenue with churn, and see how your metrics stack up against SaaS industry benchmarks. No signup required.
Monthly Recurring Revenue
$4.6K
Annual Recurring Revenue
$55.3K
Monthly Churn Revenue Lost
$230.30
Net New MRR Needed
$230.30
just to stay flat
Revenue Per Customer
$46.06
blended monthly avg
What happens if you don't add any new customers and churn stays at 5%.
MediaFast helps you find buyer-relevant subreddits and build a consistent, rule-aware posting motion without relying only on paid acquisition.
See how your numbers compare to typical SaaS industry averages.
Industry context: The median SaaS company has 5% monthly churn, $50 ARPU, and 30% of customers on annual plans. Top-performing SaaS businesses keep monthly churn under 3% and push annual adoption above 40%. If your churn is high, tools like MediaFast can help you monitor what customers say on Reddit, so you can address problems before they cancel.
Every percentage point of churn you cut compounds into real revenue over time. Here is what works.
Users who complete setup in the first week retain far better than users who stall. Send triggered emails, offer live onboarding calls, and make the aha moment impossible to miss.
Annual customers cannot cancel month to month, so annual cohorts churn less. A meaningful discount usually pays for itself through retention. Make the annual option the default selection.
Customers complain on Reddit, Twitter, and forums before they cancel. If you catch frustration early, you can save the account. Proactive engagement beats reactive support every time.
Never let users cancel in one click. Offer a pause option, a downgrade, or a call with your team. A well-built offboarding flow saves a meaningful share of cancellations.
A customer who logs in but never uses your core feature is about to churn. Set up usage-based health scores and intervene when engagement drops.
Show enterprise and mid-market customers the ROI they are getting. If they see clear value, renewal becomes automatic. Make their success measurable.
Customers who engage with your community, whether a Slack group, subreddit, or forum, are noticeably harder to lose. Community creates switching costs and emotional attachment.
What MediaFast does
The free calculator shows where your revenue stands today. MediaFast finds the subreddits where your buyers already talk about products like yours, and turns that into a steady signup channel.
Not sure which one fits? Compare every plan side by side further down this page.
A growth number only means something next to companies at your stage. A 4% month over month gain is slow at $50K ARR and strong at $10M ARR. The table below combines ChartMogul's analysis of subscription businesses on its platform with SaaS Capital's annual survey of private B2B SaaS companies.
| ARR stage | Median growth | Top performers | Source |
|---|---|---|---|
| Under $1M | Roughly 2 to 2.5% per month | Top decile grows 10 to 17% per month | ChartMogul SaaS Growth Report |
| $1M to $3M | Around 30% per year for the median SaaS business | Top decile grows 192% per year | ChartMogul SaaS Growth Report |
| $3M to $8M | Top quartile settles at 3 to 5% per month as companies mature | Top decile grows 121% per year | ChartMogul SaaS Growth Report |
| $8M to $15M | Growth compresses toward the all-company median | Top decile grows 110% per year | ChartMogul SaaS Growth Report |
| All private B2B SaaS | 22% annual growth in the 2025 survey (20% bootstrapped, 25% equity-backed) | Only 7.3% of surveyed companies reported flat or negative growth | SaaS Capital 2026 benchmarks |
ChartMogul stage figures come from its most recent SaaS Growth Report. SaaS Capital figures come from its 2025 survey of over 1,000 private B2B SaaS companies, published in its 2026 growth rate benchmarks. Growth is a function of acquisition too, not just retention: if you are looking for a channel that compounds, tools like MediaFast help SaaS founders turn Reddit threads about their problem space into steady signups.
The sum of all active subscription revenue normalized to one month. Formula: paying customers multiplied by average revenue per account. Annual plans count as one twelfth of their yearly price each month. One-time fees, setup charges, and usage overages stay out.
MRR multiplied by 12. Investors reference ARR for companies past roughly $1M in revenue and MRR for earlier-stage startups. Same number, different zoom level.
New MRR plus expansion MRR, minus churned and contraction MRR, over one month. This is the number that tells you whether the business grew. You can add customers all quarter and still shrink if churn and downgrades outrun them.
MRR divided by active customers. Rising ARPU with flat customer count means your pricing or plan mix is improving. Falling ARPU during fast growth usually means new customers are landing on cheaper plans.
Reddit is one of the best channels for reducing churn. Your customers are talking about you on Reddit right now. MediaFast helps you find and engage with them before they cancel.
Common questions about Monthly Recurring Revenue and SaaS metrics.
MRR (Monthly Recurring Revenue) is the predictable revenue your SaaS business earns every month from active subscriptions. It is the single most important metric for SaaS companies because it shows your baseline revenue, helps forecast growth, and is what investors look at first when evaluating your business. Unlike one-time revenue, MRR compounds and creates a stable financial foundation.
MRR is your monthly recurring revenue, while ARR (Annual Recurring Revenue) is simply MRR multiplied by 12. ARR gives you an annualized view of your business and is the metric most commonly used in fundraising and company valuation. Most investors reference ARR for companies above $1M in revenue and MRR for earlier-stage startups.
For most SaaS businesses, a monthly churn rate under 5% is considered acceptable, and under 3% is excellent. Enterprise SaaS companies often see churn as low as 1 to 2% per month. If your churn rate is above 7%, it typically indicates a product-market fit issue or an onboarding problem that needs urgent attention. Reducing churn by even 1% compounds into significant revenue over a year.
Annual plans are typically sold at a discount off the monthly price, but for MRR accounting the annual payment is spread evenly across 12 months. The trade-off is usually worth it: annual customers cannot cancel month to month, so cohorts with a meaningful share of annual plans tend to churn less and produce more predictable revenue than purely monthly cohorts.
Net New MRR is the minimum amount of new monthly revenue you need to add just to offset churn and stay at the same revenue level. It is calculated by multiplying your MRR by your churn rate. For example, if your MRR is $10,000 and churn is 5%, you need $500 in new MRR each month just to break even. To grow, you need to exceed this number consistently. Tracking Net New MRR helps you understand the true cost of churn in dollar terms.
