I've launched 4 products on Reddit. The first three flopped,zero traction, maybe 3 upvotes from pity. The fourth got 1,847 upvotes, 400+ signups, and K in first-month revenue. The difference wasn't the product. It was the 48 hours before I hit 'post'.
This is the exact checklist I now run before every Reddit launch. It's also what MediaFast users get access to, pre-built into our launch workflow.

Day -2: Stop. Don't Post Yet.
I know you're excited. I know you want to share your baby with the world. But posting unprepared is how you get 3 upvotes and your link buried. Here's what you do instead:
- Stalk your subreddits for 48 hours. Pull up the top 20 posts from the last month in your target subs. What language do they use? What emotions do they trigger? Copy the EXACT phrases into a doc.
- Write your story, not your pitch. Nobody cares about features. They care about: What problem drove you crazy? What did you try that failed? What's different about your approach? Write 400 words answering these.
- Build your proof locker. Screenshots of early adopter messages. A 2-minute Loom walkthrough. Before/after data. Pricing rationale. You'll need these in comments.
- DM the moderators. Seriously. A simple "Hey, I built X and want to share it with the community. Any rules I should know about?" goes a long way. They'll often give you tips.
Day -1: The Intelligence Sprint
This is where most founders skip. Don't. This prep work is the difference between 50 upvotes and 500.
- Objection mapping. What will skeptics say? "Why not just use X?" "This seems expensive." "How is this different from Y?" Write answers to the 10 most likely pushbacks.
- Headline testing. Write 5 different titles. The format that works: "I built X to solve Y,here's what happened." Test with friends or early users. Pick the one that makes them click.
- Set up tracking. UTM links for everything. A special landing page for Reddit traffic. A Slack channel for real-time alerts. You want data.
- Schedule your availability. The first 2 hours after posting are EVERYTHING. Clear your calendar. No meetings. Just Reddit.