Cross-platform brand monitoring including Reddit, Twitter, and news
Short answer
Brand24 is a brand monitoring tool positioned as: cross-platform brand monitoring including reddit, twitter, and news. Pricing starts at $119/mo (Paid only, monthly or annual plans).
Best for: Marketing teams at mid-size companies who need centralized brand monitoring across multiple social platforms, not just Reddit.
Worst for: Solo founders or Reddit-focused marketers who need deep Reddit research at a price point under $100/mo.
vs MediaFast: Brand24 monitors mentions passively across 25+ platforms; MediaFast focuses on Reddit specifically and adds the content creation layer, so you can respond to mentions, post in relevant communities, and generate Reddit-native content without switching tools.
Brand24 is a Polish-founded social listening platform that has been in market since 2011. It monitors mentions across Reddit, Twitter/X, Facebook, Instagram, YouTube, TikTok, news sites, blogs, and podcasts. The product is built around a real-time mention feed with sentiment analysis, reach estimates, and topic trending.
For Reddit specifically, Brand24 picks up both post titles and comment text, which matters because a lot of Reddit brand chatter happens in comment threads rather than post titles. The sentiment scoring is automated and reasonably accurate for English content, though it struggles with Reddit's heavy use of sarcasm and irony.
Brand24 targets marketing teams at growth-stage companies who need centralized social listening across multiple channels. It's not a Reddit-specific tool, which is both its strength (breadth) and its weakness (Reddit depth). The reporting features are polished enough for agency use, with branded PDF exports and white-label options on higher plans.
Tier
$119-$299/mo
Starting At
$119/mo/mo
Model
Paid only, monthly or annual plans
Free Plan
No
Brand24 gets mentioned in marketing and agency communities on Reddit as a solid but pricey tool. The feedback in r/marketing threads tends to be professional and measured: good for client reporting, not cheap, occasional frustration with false positives on Reddit sarcasm. It doesn't have a cult following like GummySearch does in the indie hacker community, but it's respected as a professional tool in its tier.
Marketing teams at mid-size companies who need centralized brand monitoring across multiple social platforms, not just Reddit.
Solo founders or Reddit-focused marketers who need deep Reddit research at a price point under $100/mo.
Brand24 monitors mentions passively across 25+ platforms; MediaFast focuses on Reddit specifically and adds the content creation layer, so you can respond to mentions, post in relevant communities, and generate Reddit-native content without switching tools.
Brand24
Brand Monitoring tool, paid only, starting at $119/mo/mo
MediaFast
Reddit research, subreddit discovery, and AI post generation in one platform. Free to start.
If Brand24 doesn't fit your use case, here are the strongest alternatives with specific reasons to consider each one.
Focused specifically on Reddit with content creation built in, making it more actionable for founders who want to engage communities rather than just monitor them.
Similar cross-platform monitoring at a slightly lower entry price, with a better free trial period to evaluate before committing.
Free Reddit and Hacker News keyword alerts if you only need basic monitoring without the analytics or cross-platform coverage.
More affordable for Reddit-only monitoring with faster real-time alerts and cleaner Slack integration.
Specific answers about Brand24 pricing, features, and whether it's right for your use case.
Yes, Brand24 crawls both Reddit post titles and comment text, which is important since a lot of brand discussions happen in comment threads. Coverage is not 100% real-time for comments; there can be a delay of 15 to 60 minutes.
For straightforward positive and negative language, the sentiment model works well. Reddit's heavy use of sarcasm, irony, and community-specific slang can fool the model into misclassifying mentions. Manual review of flagged mentions is still necessary for Reddit-heavy monitoring setups.
Yes, you can set up separate mention tracking projects for competitor names and compare your mention volume against theirs. The competitor comparison chart is one of Brand24's more useful features for marketing teams doing competitive analysis.
Brand24 offers a 14-day free trial with full access to features. No credit card is required to start. After the trial, you need a paid plan starting at $119/mo.
Brand24 handles brand monitoring. MediaFast handles the full Reddit loop: finding your subreddits, generating posts that fit each community, and building the Reddit presence that makes brand monitoring worthwhile in the first place.
Get Started with MediaFast